UTM Builder
Build UTM tracking URLs for Google Analytics. Enter your URL and UTM parameters (source, medium, campaign, term, content). Free online UTM link builder.
Paste a URL with existing UTM parameters to auto-fill the fields below
Required Parameters
Optional Parameters
What is UTM Builder?
UTM (Urchin Tracking Module) parameters are tags added to URLs that track the source and effectiveness of marketing campaigns in Google Analytics and other analytics platforms. The five UTM parameters are: source (where traffic comes from), medium (marketing medium like email or cpc), campaign (campaign name), term (paid search keywords), and content (A/B testing variant).
How to Use
- Enter your base URL (landing page URL)
- Fill in the required UTM parameters: Source, Medium, and Campaign Name
- Optionally add Term (for paid search) and Content (for A/B testing)
- Use the preset dropdowns for common sources and mediums
- Copy the generated UTM URL and use it in your marketing campaigns
Examples
Email newsletter link
Paid search ad
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Frequently Asked Questions
What is the difference between utm_source and utm_medium?
utm_source identifies the specific platform or sender (google, facebook, newsletter). utm_medium identifies the marketing channel (cpc, social, email). For example, source=facebook + medium=social means traffic from Facebook organic posts, while source=facebook + medium=cpc means Facebook ads.
Do UTM parameters affect SEO?
No. Google ignores UTM parameters when crawling and indexing. However, multiple URLs with different UTM tags pointing to the same page can create duplicate content in analytics. Use canonical tags on your pages to avoid issues.
Can I paste a URL with existing UTM parameters?
Yes. Paste the full URL in the Base URL field and the tool will automatically detect and extract existing UTM parameters, filling in the form fields so you can modify them.